The Intro Film Co.
DON’T MAKE
A VIDEO
NO ONE NEEDS
Before you press record, understand what your customers need to hear, believe and trust before they feel ready to take the next step.
That is how you find the right message, the right idea and the right video.
Most businesses don't have a video problem.
They have a clarity problem.
Another video will not fix a confused message. It will just make the confusion look better.
The right video works when it answers the questions your customers are already asking, removes hesitation and gives people the confidence to act.
That is why I start with clarity before production.
Clearer thinking. Better ideas. Confident action.
That is when video works.
Let’s get the money question out in the open.
Yes, every project is different. But price should not be a mystery.
I believe it should be part of the conversation early, not saved for the end of a sales call.
The real value is not just in producing a video. It is in working out what your customers need to hear before we press record.
Not more video. More clarity. More trust. More confidence to act.
That is what you are investing in.
Watch the video, or scroll down to the pricing guide below.
PRICE GUIDE
Whether you need a simple introduction or a full trust-building system, each option starts with clarity first
Flexible monthly payment plans available.
THE INTRO FILM
If your Free Clarity Audit shows that video could help, I'll produce a Video Clarity Blueprint to define the right message before anything is filmed.
The Blueprint identifies the most urgent thing your customers need to hear. and provides the insight for short strategic intro film.
A modest first step, built from clearer thinking, so you can see whether the right message makes video feel useful for your business.
£750
CLARITY VIDEO
A more developed production, depending on what your business actually needs.
We take the clarity work further, shaping the right message, structure and creative approach around what your customers need to understand, believe and trust before they act.
The right message, shaped into video that helps turn interest into action and move your business forward.
FROM £1500
THE TRUST SYSTEM
A bigger strategic step for businesses that need more than one piece of content to build trust and move customers forward.
We look at the questions, doubts and hesitations stopping people from taking action, then shape the assets needed to answer them. That may include a connected set of videos, clearer website messaging, sharper positioning, sales follow-up content or simple brand direction.
FROM £3500
Duncan Trevillion
Co-Owner: Schools Out
The Intro Film helped customers understand the purpose of the vacation and more than doubled enquiries.
“The return on investment is unquestionable.”
“It’s like having a superpower.”
Graham Hall
Owner: The Insight Edge
By clarifying the message before production customers understood the offer more quickly.
Al Brown
Co-Founder: Flox
Getting to the heart of the problem quickly helped find a clear way forward without wasting time or budget.
“He understood the problem and solved it quickly”
Find out what your video needs to say before you spend a penny.
Send me a link to your homepage and I’ll record a short personalised video showing where your message may be creating doubt, confusion or hesitation.
No call.
No pitch.
Just one or two practical observations, and a clearer sense of whether video is the right next step and, if it is, what the right video needs to say to help your customers move forward.
Still got questions?
If you're wondering whether video is right for your business, you're probably asking the same questions as most of my clients. Here are some honest answers.
Maybe. Maybe not.
Most businesses don't have a video problem. They have a clarity problem. Before we press record, we'll work out whether video is actually the best way to help your customers move forward.
That depends on what you're hoping it will change.
If the right video can answer customer questions, remove hesitation and build trust, it can become one of the hardest working assets in your business. If not, there's no point making one.
That's exactly why I’m here.
Most businesses know they need to explain themselves better. They just aren't sure what needs saying. Before we think about cameras, we'll work out what your customers need to hear, believe and trust before they feel ready to take the next step.
Because making a video is the expensive part.
The audit helps identify what your customers need to hear before deciding whether video can genuinely help.
Most video companies begin by asking what video you'd like to make.
I start by asking what your customers need to know, believe and trust before they take the next step.
Sometimes that leads to the right video.
Sometimes it leads to a better message first.
Either way, you'll have more clarity before spending money on production.
I’ve spent more than 30 years as an award-winning Creative Director, turning complicated business ideas into messages people understand.
A bit about me.
I’m Andy Purnell, founder of The Intro Film Co.
My role is not simply to make your business look good on camera. It is to help you work out what your customers need to hear, what may be holding them back and where video could genuinely help.
That thinking shapes the message, the idea and, ultimately, the right video for your business.
Because there is a big difference between hiring someone to make a video and working with someone to make sure it earns its place.
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Andy Purnell
andy@theintrofilmco.com
07872 008861
Bristol, UK
Working with businesses across the UK
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The Intro Film Co. is a trading name of Good Idea Inc Ltd. Registered in England and Wales. Company no. [NUMBER]. Registered office: [ADDRESS].